Email, Social, Web & App
Role: Art Director & Designer
Copywriter: Madison Centen-Rightmire
As an art director and designer, I crafted web, email, and social assets for fashion and beauty promotions, ensuring each piece was visually compelling and on-brand. I combined creative vision with strategic thinking to produce eye-catching designs that resonated with our audience and highlighted the latest trends. My work contributed to successful, engaging campaigns that stood out in the competitive fashion and beauty landscape.
User Journeys
Role: Designer
I collaborated closely with the Product team to enhance user checkout by designing new illustrations. Through effective communication and brainstorming, we identified the need for visually appealing and intuitive illustrations to guide users through checkout. I considered team feedback and user research to create functional and aesthetically pleasing illustrations, aligned with the brand. Our collaborative approach improved clarity and ease-of-use for users, elevating the checkout experience.
In-Store Cash Back User Journey
